CMS

The advertising and marketing team at CMS is well-versed in advising clients from a variety of sectors, including healthcare and life sciences, environment, food and beverage, gaming, and financial services. The firm is well-equipped to assist clients with ASA complaints, advertising disputes, and CMA investigations. It regularly advises on issues surrounding personalised pricing, reviews, dark patterns, and authenticity claims. Other areas of expertise for the group include commercial contracts, M&A, data privacy, and IP. The practice is led by Stuart Helmer, who focuses on advertising and marketing compliance, and media specialists Victoria Gaskell and Paul Guite.