CMS
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The advertising and marketing team at CMS is well-versed in advising clients from a variety of sectors, including healthcare and life sciences, environment, food and beverage, gaming, and financial services. The firm is well-equipped to assist clients with ASA complaints, advertising disputes, and CMA investigations. It regularly advises on issues surrounding personalised pricing, reviews, dark patterns, and authenticity claims. Other areas of expertise for the group include commercial contracts, M&A, data privacy, and IP. The practice is led by Stuart Helmer, who focuses on advertising and marketing compliance, and media specialists Victoria Gaskell and Paul Guite.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'The team at CMS stands out for its exceptional blend of deep legal expertise, commercial acumen, a forward-thinking approach and its unwavering commitment to understanding our business and tailoring advice that is not only legally sound but also strategically aligned with commercial objectives.'
- 'The team distinguishes itself through its agility, accessibility and in delivering a seamless client experience, marked by consistency and clarity.'
Key clients
- Primark
- SharkNinja
Work highlights
Advised the Esports World Cup Foundation on key advertising and marketing initiatives for the 2024 Esports World Cup.