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England - London • TMT (technology, media and telecoms)
3

Media: Advertising & marketing

Wiggin LLP

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The advertising, marketing and sponsorship practice at Wiggin LLP mainly focuses on assisting rights holders and brands with sponsorship agreements, but also advises content creators and platforms on commercial partnerships. Regulatory issues pertaining to the advertising sector is a key area of expertise for the team, which is particularly well versed in advising sports rights holders and buyers of commercial rights. Practice head Sarah MacDonald excels in complex regulatory issues as well as content marketing and distribution matters. Bethan Lloyd is noted for her work in the betting and gaming sectors.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘I've found Wiggin to be unique in that the majority of attorneys we've worked with have true in-house experience. Even more junior members of the team without prior experience outside the firm have been seconded in-house while at the firm. The insight that this provides is invaluable.'

  • ‘Bethan Lloyd is whip smart and extremely efficient with her time. She has supported us as outside counsel for a couple of years, and her understanding of our products exceeds some internal resources. When bringing on new associates to our project this year, Bethan provided a bridge of knowledge.’

Key clients

  • MBC Group
  • Vodafone UK

Work highlights

Advising SBOTOP on contractual arrangements between the client and Fulham FC for the betting operator’s sponsorship of the club.
Advised Virgin Media on the launch of FAST channels on its service which are supported by ads.