Wiggin LLP‘s advertising and marketing team is built around betting, gambling, gaming, and sports sectors. The team displays expertise in BCAP and CAP code and Ofcom regulations related to the betting and gaming sectors. It also advises sports rights’ holders and buyers on promotional rights and meeting sponsor requirements. Team lead Sarah MacDonald advises brands, sports entities, and gaming clients with the creation, marketing, and distribution of content. She also assists with regulatory challenges that occur when advertising or marketing in these sectors.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘They advise all of the top gambling operators in the sector and, as such, are able to provide advice that is clear, concise and appropriate.’
‘Sarah MacDonald understands the sector and is therefore able to provide commercial advice that meets our requirements. She has an in-depth knowledge of the advertising regulations and we know that the advice we receive from her will be well though out, clear and and commercially brilliant.’
'Wiggin stands out as a premier law firm in the UK, with a media and sports practice that is both industry-defining and deeply trusted across the sector.'
'Their team combines unparalleled legal insight with a practical, commercially astute approach that resonates with rights holders, broadcasters and governing bodies alike.'
'Ross Sylvester is a standout figure, particularly within the media and sports sectors. Ross brings a rare combination of strategic vision, deep technical expertise, and a calm, solutions-oriented approach that consistently delivers outstanding results.'
'Sarah Drake complements Ross Sylvester’s strengths with precision, depth of knowledge, and a relentlessly high standard of execution. She is impressively pragmatic, efficient, and detail-focused, managing complex transactions with clarity and control.'
Key clients
- bet365
- Entain
- evoke
- Dazn
- Fifa
- Virgin Media O2
- Manchester United
- Sbotop
- Jockey Club Racecourses
- Premiership Rugby
- FootballCo
- InPost
Work highlights
Assisted Entain with numerous mandates, including advertising advice.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Sarah MacDonald
Other key lawyers
Ross Sylvester; Sarah Drake