Reed Smith LLP

Reed Smith LLP focuses on advising international clients, from brands to video game companies and social media platforms, on their advertising and marketing issues. The practice’s offering includes assistance with adtech issues, platform regulation, and digital compliance. It also supports clients with cross-border advertising campaigns, ensuring that clients are aware of and compliant with different regulatory requirements internationally. Commercial advertising agreements for brands is another key focus of the team. Practice head Elle Todd is well-versed in commercial and compliance issues, advising consumer brands, technology clients, and corporations on advertising transactions. Digital media specialist Nick Breen advises a mix of advertisers, agencies, and brands, while Tom Gates is noted for his work on adtech and consumer law. Nick Swimer left the firm in 2024.