Bird & Bird LLP stands out for its expertise in the adtech field. The firm supports advertisers, technology platforms, publishers, and other industry bodies with adtech issues, such as bet-the-business adtech. It assists with commercial contracts, litigation, data privacy, and compliance and regulatory issues. The team also advises clients on traditional advertising and marketing matters, such as pre-clearance advice, content liability, ASA complaints, prize draws, and promotions. It is often sought out by clients for assistance with cross-border advertising campaigns. Alex Dixie spearheads the practice and specialises in commercial and regulatory advertising issues, as well as adtech. He regularly assists clients with AI matters, advising on regulatory and data privacy aspects of the use of AI.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
‘Gabriel Voisin seems very capable. He is detail-oriented and interested in learning about our business to ensure he tailors advice to our specific needs.’
'Well-regarded team for specialist marketing and advertising advice - good coverage for EU/UK cross-jurisdictional advice.'
'Shona O'Connell is one of the most pragmatic lawyers that I have worked with. I have no hesitation about putting her in front of internal clients.'
'Pragmatic and responsive.'
Key clients
- TikTok
- TuneIn
- Warner Bros. Discovery
- DAZN
- IOC
- UK Radioplayer
- Daily Mail
- Royal Opera House
- Radiant
- Aser Media
Work highlights
Advised Allianz on a long-term sponsorship agreement with the Rugby Football Union.
Advised Associated Newspapers Limited on one of their first major commercial disputes.
Advised B&Q on a High Court claim against Wren Kitchens in relation to an unlawful comparative advertising campaign.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Alex Dixie
Other key lawyers
Richard McMorris; Heather Catchpole; Sophie Stoneham; Shona O'Connell; Gabriel Voisin