RPC centres its advertising and marketing practice around advising technology companies, social media platforms, global brands, retailers, and media agencies. The firm works closely with the ASA, Trading Standards, and CMA on advertising and marketing issues and has been especially active advising on the Digital Markets, Competitions and Consumers Act. The practice is led by Oliver Bray, who combines his expertise in advertising and digital matters to advice on regulatory investigations and proceedings, commercial contracts, data protection, IP, and content matters. Ciara Cullen is the go-to for IP mandates, while Hettie Homewood specialises in regulatory issues related to advertising, marketing, and consumer protection. The team supports clients with advertising and marketing campaigns, assisting with influencer marketing, sponsorships, adtech, and environmental claims.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Team is pragmatic, commercially-minded and listens to what the client wants.’

  • ‘Hettie Homewood is friendly, has excellent knowledge of media and advertising law and is pragmatic.'

  • 'Edward Colville has great in client relationship management, is always willing to support the clients and lets the client know about new law developments.’

  • 'RPC combines legal expertise with industry knowledge and sharply honed expertise perfectly. They are always able to provide very pragmatic advice and foresee potential business issues, targeting their advice appropriately.'
  • 'Oliver Bray is an excellent lead partner!'

Key clients

  • Google and YouTube
  • PizzaExpress
  • Techtronic Industries - Vax and Milwaukee
  • Jet2 Holidays
  • Temu
  • Warner Music
  • Dreams
  • Shiseido
  • Juul
  • Vinted

Work highlights

Advised Warner Music on all its promotional and marketing activities on a global scale.
Advised Jet2 Holidays on all its advertising and marketing campaigns, including its online price campaigns and promotional activities.
Advised PizzaExpress on high risk aspects of its key strategic UK advertising and marketing campaigns.

Lawyers

Hall of Fame

The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading associates

Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head

Oliver Bray

Other key lawyers

Hettie Homewood; Edward Colville; Ciara Cullen