Herbert Smith Freehills Kramer LLP advises both agency and brands on corporate advertising and marketing deals. The firm is often sought after for its skills negotiating multi-jurisdictional global advertising and marketing services deals and is well-versed in issues arising due to re-procuring services. Other deals the team works on includes content creation and production, sale of advertising space, sponsorships, influencer marketing, and product placement. The practice is led by Hayley Brady, who is well-known for her working advising clients on regulations, marketing, sponsorships, and advertising.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team have very strong industry knowledge and can apply their legal advice in that context and with due consideration to commercial opportunities.’
‘The team have experience in this industry negotiating marketing and advertising contracts.'
‘Erin Hwang very responsive, sharp and able to handle complex and high stakes negotiations while remaining calm and composed.'
Key clients
- Sky
- Pearson
- Bauer Media
- KFC
- Elite Home Detox
- Dominos Franchisee Association
Work highlights
Advised Sky on its tender for media buying services in Europe.
Represented Meta in respect of a collective action brought in the CAT.
Assisted British American Tobacco with its renegotiation of its global advertising services.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Hayley Brady
Other key lawyers
Erin Hwang