Providing strategy, protection, and enforcement services to a range of clients, Irwin Mitchell’s brand-focused team is led by Georgie Collins, who devises IP strategies for internationally expanding brands, particularly US-based companies. Collins is supported by Leeds-based Amy Au, who acts for clients in trade mark, copyright, design rights, and breach of confidence disputes.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'Georgie Collins is what makes this practice unique!'
- 'Georgie Collins combines a practical, general counsel mindset with the ability to be as tenacious as anyone in a dispute - a rare combination.'
Key clients
- Now Health International
- NFL
- Genie AI
- Paragon Finance Ltd
- Gravity Fitness
- Simply Brands (Asia) Limited
- Primer Technologies, Inc.
- Millwall FC
- Reconomy (UK) Limited
- ManyPets Ltd
Work highlights
Assisting Genie AI with its UK, EU, and international brand protection matters.
Acted for NFL Properties LLC and NFL Properties Europe GmbH regarding the UK and international merchandising and trade mark licensing activities of the National Football League.
Provided brand protection and enforcement services to Simply Brands in the UK, the EU, and internationally.
Practice head
Georgie Collins
Other key lawyers
Amy Au; Louise Ash; Jason Watkins; Kirsten Doherty