
The Norwich-based firm Ashtons Legal is notable for its work with domestic and international clients in both international expansion and bringing overseas brands into the UK. The team frequently handles the construction of franchise models and managing franchise documentation, including issuance and renewals, as well as franchise disputes and franchising litigation in the High Court. The team is headed by ‘seasoned professional’ Damian Humphrey, who leverages his extensive international brand expansion experience to advise franchisors in the entertainment, food and beverage, education, and pet care sectors on establishing and growing their franchise networks.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Ashtons Legal are an extremely experienced and professional operation, with decades of hands-on franchise legal experience in a variety of brands.’
‘Tracy Williamson is a stand-out legal professional who offers invaluable support in all aspects of our franchise business.'
Key clients
- TaxAssist Accountants
- Water Babies
Work highlights
Advising Pitman Training on the granting of master franchise rights for India.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head
Damian Humphrey
Other key lawyers
Tracy Williamson; Tom Bailey
