Employee Incentives
United Kingdom
20 August 2025
Retailisation is a point of focus for Travers Smith LLP‘s funds team, which advises investment managers on product launches aimed at private bank investors. On the fundraising front, the practice hones in on the mid and lower mid-market. Jeremy Elmore, who garners plaudits for combining ’technical excellence with a commercial approach’, leads the team and handles fund vehicles for investments. Will Normand‘s strong suit is with semi-liquid and open-ended evergreen funds.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Jonathan Trent was without a doubt the star of the show during our fundraising and through to our final close. He was always on hand, really positive and very supportive. This was my first fundraise, and I am so grateful that he was there to guide me through it.’
‘The go-to practice for evergreen funds. Fast, efficient, strong team that are able to deliver excellent advice and manage projects on time without fuss.’
‘They consistently demonstrate strong commercial awareness, clear communication, and a collaborative spirit that sets them apart from other law firms. I particularly value their integrity, adaptability, and commitment to ongoing professional development. Stand-out partner Will Normand is recognised for his strategic vision and leadership.’
‘Will Normand is clearly one of the key partners in the London market when it comes to retail alternative investment funds. Not only does he know the products, but he is also very strongly connected with his clients and has a fantastic commercial drive. It's a pleasure to collaborate with him on these types of products and work as a winning team!’
‘The team are incredibly responsive, helpful and have a great depth of understanding of the private funds market through their broad client base. One of their greatest strengths is the ease with which they coordinate with the other (excellent) teams in their firm (e.g. tax, regulatory) to give a full service.’
‘I work mainly with Jonathan Trent - intelligent, straight to the point and very much a team player.’
Work highlights
Advising Brookfield Oaktree Wealth Solutions on the establishment and launch of its semi-liquid strategic credit fund, Oaktree Strategic Credit Fund (SICAV), under its existingLuxembourg UCI Part II umbrella structure.
Advised Ansor LLP on the successful fundraising of Ansor Fund II, its second institutionalfundraising, which was significantly oversubscribed with a carefully curated group of high-quality international LPs investing.
Advised Alcazar Energy Partners II, Alcazar Energy's renewable energy fund, on its successfulfinal closing. The fund has accepted US$490m of commitments.
Practice head
Jeremy Elmore
Other key lawyers
Will Normand; Jonathan Trent