Public Procurement
United Kingdom
12 February 2025
The ‘hands on’ team at Shoosmiths LLP has a strong hold on the British retail and consumer sector, working with a host of renowned corporate clients. Recent work highlights include working on a cross border deal between Reliance Brands and Superdry to establish an IP joint venture which encompassed work in Sri Lanka, India and Bangladesh. The retail group is headed by Gary Assim who is noted for his expertise in fashion and retail IP disputes. Sherif Malak advises clients on digital and data aspects and the team is also supported by Hamish Corner who deals with data-privacy issues. Joseph Mazzucca provides support for real estate matters, and Angus Evers deals with environmental law issues.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Great mix of young and more experienced lawyers! Hands on.’
‘Gary Assim - natural authority that makes you want to listen to him. Very skilled and experienced! ’
Key clients
- AK Retail & Yours Clothing
- Reliance Brands
- GoPuff
- Oak Furnitureland
- The Estée Lauder Companies Inc.
- The Fashion Group
- Poundland
- The White Company
- Charles Tyrwhitt
- McArthur Glen
Work highlights
Advised Reliance Brands, an Indian multinational conglomerate on a deal regarding the establishment of an IP joint venture between Superdry and Reliance and the related IP sale and licensing agreements.
Advised PwC on the administration of the Cath Kidston business and its eventual sale to Next plc.
Advised breakfast cereal maker Weetabix on the acquisition of own-label breakfast cereal and cereal bar maker Deeside Cereals.
Lawyers
Practice head
Gary Assim; Sherif Malak; Angus Evers; Hamish Corner; Joseph Mazzucca