
Bird & Bird LLP is home to a highly experienced gaming and betting team offering comprehensive services across areas such as IP, tax and corporate, frequently handling international matters. Andy Danson heads the International Gambling Group, with a notable proficiency in gambling regulatory and commercial matters. Elizabeth Dunn has in-depth knowledge of online gaming and gambling sponsorship agreements. Robert Turner is a key adviser for sports rights holders in relation with commercial arrangements involving gambling operations. Recently promoted to senior associate, Lucy Paterson is particularly well-placed to advise on regulatory enforcement actions undertaken by the Gambling Commission. Partner Bryony Hurst left the firm in August 2024.
Legal 500 Editorial commentary
Accolades
Client satisfaction
Testimonials
Collated independently by Legal 500 research team.
‘Bird & Bird’s expertise, understanding of regulatory stakeholders, and client service are at the top of the market.’
- ‘Elizabeth Dunn and her team always provide prompt and accurate quotes, which they clearly communicate both upfront and throughout the process, ensuring that we as a startup are never met with unexpected costs. It is a refreshing approach to legal billing in the startup space.'
- 'Andy Danson demonstrates first-rate client service and has been an invaluable partner.'
- 'Very responsive, reasonable fees and very user friendly and personable. Their knowledge and experience in transactions and regulatory matters is expansive and practical. They find solutions to difficult problems and understand the commercial needs of their clients.'
- 'Elizabeth Dunn is a superstar. She works day and night to progress matters for her clients and is hugely responsive and a pleasure to work with. She has amazing commercial as well as legal sense.'
- 'Andy Danson is a genius and has encyclopaedic knowledge and experience as a gaming expert.'
Key clients
- Allwyn
- Betsson
- Flutter
- MGM LeoVegas
- DoubleDown Interactive
- Stronach Group
- White Hat Gaming
- LiveScore
- Tennis Data Innovations
- Metric Gaming
Work highlights
Continue to advise Allwyn on the transition and ambitious transformation of the UK National Lottery.
Advised Flutter on high profile data privacy and other matters.
Advised the operator of Winner.ro on its sale to Evoke.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Andy Danson
Other key lawyers
Elizabeth Dunn; Rob Turner; Lucy Paterson


