Bird & Bird LLP

Bird & Bird‘s commercial team leads complex commercial transactions across various key sectors, including sport, retail, telecommunications, and life sciences. The firm has advised on a number of high-value sponsorship, supply, and franchise arrangements, with a strong presence in the sport and entertainment sectors, representing major Premier League clubs in a variety of global partnership deals, such as training ground naming rights. In the retail space, the firm regularly supports global brands through significant business transitions, providing key advice on supplier relationships and distribution arrangements. The group’s telecommunications work includes advising on complex supply chain agreements supporting global infrastructure projects, including subsea cable deployments and network expansions. Craig Giles heads the firm’s sports media practice and has a leading reputation in this area, whilst Robert Turner leads the relationships with many of the firm’s key sports clients. Will Deller supports the sports practice. Alex Dixie drives the firm’s media sector, whilst Graeme Payne handles retail and consumer clients. Kimberly Wells and Ian Edwards are also active in this area.