Howard Kennedy LLP’s commercial contracts practice advises start‑ups, scale‑ups, and investors across IP‑rich sectors such as technology, advertising, media, and art. Recent matters include drafting master services agreements for cloud data platforms and advertising agencies and advising on cross‑border licensing and partnership arrangements. IP partner Robert Lands and advertising specialist Alex Watt lead the practice.  Peter Hopton is singled out for his work on transactional commercial projects.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘In summary: The team’s ability to provide clear, concise advice to clients even when the substance is itself fairly long and complicated is unparalleled.’

  • ‘Alex Watt, without question, offers unparalleled counsel in the legal space. ’

  • ‘The team stands out for its deep industry knowledge, particularly around niche and emerging developments in our specific sector (social media marketing agencies). The team is highly approachable, easy to work with, and delivers advice that is both commercially focused and forward-thinking.'

  • ‘The individuals we work with at the firm are truly outstanding. Alex Watt stands out for his ability to provide clear, practical advice grounded in real personal experience within our industry. His insights go beyond the legal perspective—he understands the commercial and operational realities we face, which makes his guidance especially valuable.'

  • 'Peter Hopton is impressive. He’s exceptionally responsive and proactive, and a real pleasure to work with. Pete combines deep black-letter legal knowledge with a clear passion for the subject, but what really sets him apart is his ability to apply that expertise creatively to emerging technologies, such as AI, within the specific context of our sector. What makes Pete stand out from competitors is that he can genuinely add value and provide insights we wouldn't be able to generate on our own.’

Key clients

  • Pandora
  • Cox London
  • Billion Dollar Boy
  • The Restaurant Group
  • Lavish
  • ePlus Inc

Work highlights

Advise Pandora Jewellery on a range of UK legal matters, including advising on all supplier contracts and key commercial partnerships.

Practice head

Robert Lands; Alex Watt

Other key lawyers

Peter Hopton