Firon Law Firm is routinely mandated by accelerators, funds, and corporations on their investments in start-ups. The team also advises start-ups during establishment stages and investment rounds, while M&A is another key area. Yariv Kesner specialises in assisting technology-driven clients; Jacob Enoch is ‘the best partner to have during any negotiations or transaction’; and Jacob Sarov leads the firm’s internet, gaming, and e-commerce practice. The practice further includes Hila Izhaki.
Legal 500 Editorial commentary

Accolades

Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®

Testimonials

Collated independently by Legal 500 research team.

  • ‘Combines strong legal expertise with a very practical, business-oriented approach.’
  • ‘They are responsive, clear, and know how to support companies at different stages of growth.’
  • ‘Compared to other firms, the team manages to stay both professional and approachable, with a real understanding of the start-up ecosystem.’
  • ‘They are flexible, creative, and know how to connect clients with the right opportunities.’
  • ‘They combine strong legal knowledge with a genuine understanding of business needs, which makes their guidance very valuable.’
  • ‘What clients appreciate most is their responsiveness, creativity, and the sense that they are true partners who care about clients’ success.’

Key clients

  • Amazon
  • IBM
  • Elbit Systems
  • C. Mer
  • Aman
  • Jeen.AI
  • Kitov.AI
  • Novoxel
  • Soapy
  • Refine Robotics

Work highlights

Advised Jeen.AI on its merger process into a publicly-traded company.
Advising Amazon on various matters.
Advising numerous start-ups across all stages of their life cycles, from incorporation and early-stage structuring, through to investment rounds and their ongoing commercial and operational activities.

Lawyers

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

Yariv Kesner; Jacob Enoch; Jacob Sarov

Other key lawyers

Hila Izhaki; Lior Bar Nir; Ido Nahon