

Firon Law Firm
Member of Interlaw
Firon Law Firm is routinely mandated by accelerators, funds, and corporations on their investments in start-ups. The team also advises start-ups during establishment stages and investment rounds, while M&A is another key area. Yariv Kesner specialises in assisting technology-driven clients; Jacob Enoch is ‘the best partner to have during any negotiations or transaction’; and Jacob Sarov leads the firm’s internet, gaming, and e-commerce practice. The practice further includes Hila Izhaki.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- ‘Combines strong legal expertise with a very practical, business-oriented approach.’
- ‘They are responsive, clear, and know how to support companies at different stages of growth.’
- ‘Compared to other firms, the team manages to stay both professional and approachable, with a real understanding of the start-up ecosystem.’
- ‘They are flexible, creative, and know how to connect clients with the right opportunities.’
- ‘They combine strong legal knowledge with a genuine understanding of business needs, which makes their guidance very valuable.’
- ‘What clients appreciate most is their responsiveness, creativity, and the sense that they are true partners who care about clients’ success.’
Key clients
- Amazon
- IBM
- Elbit Systems
- C. Mer
- Aman
- Jeen.AI
- Kitov.AI
- Novoxel
- Soapy
- Refine Robotics
Work highlights
Advised Jeen.AI on its merger process into a publicly-traded company.
Advising Amazon on various matters.
Advising numerous start-ups across all stages of their life cycles, from incorporation and early-stage structuring, through to investment rounds and their ongoing commercial and operational activities.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head
Yariv Kesner; Jacob Enoch; Jacob Sarov
Other key lawyers
Hila Izhaki; Lior Bar Nir; Ido Nahon