
‘Consistently excellent on strategy’ and effectively combining ’solid knowledge of the law with very pragmatic advice’, Herzog Fox & Neeman achieves ‘outstanding results’ for clients from multiple sectors in often high-profile and precedent-setting proceedings. Many of the most consequential of these have been achieved for multinationals, with the firm gaining a particularly strong reputation in matters involving parallel actions in Israel and the US. Appreciated for his ’strategic thinking and legal acumen’, team head Joseph Ashkenazi leads much of the practice’s work for global corporates, handling class actions spanning alleged privacy and competition breaches through to product liability claims. Shai Kagan excels at handling matters involving overlapping regulatory and privacy issues, while Haim Machluf acts on complex cases involving regulatory investigations or parallel claims in other jurisdictions. The ‘super commercial’ Isaac Shragay is called upon for consumer-related matters. Moran Yemini has recently been involved in a landmark case enforcing choice-of-law clauses in class actions.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Sector knowledge
Testimonials
Collated independently by Legal 500 research team.
- 'One of the best litigation firms we work with globally. They are consistently excellent on strategy which drives outstanding results.'
- 'Joseph Ashkenazi's brilliance, strategic thinking and legal acumen consistently elevate the quality of their work. With a sharp intellect and unwavering professionalism, he provides invaluable guidance and demonstrates a rare ability to navigate complex litigation with clarity and confidence.'
- 'Haim Machluf is in my view one of Israel's finest lawyers.'
- 'Yael Chervinski and Ynon Hashmonay are extremely dedicated, brilliant, and together make a great team to work with.'
- 'The super commercial Isaac Shragay is a standout litigator.'
- 'They combine a solid knowledge of the law with very pragmatic advice.'
Key clients
- Meta (Facebook) and WhatsApp
- Gadot Chemical Terminals (1985) Ltd., Israel Ports Development & Assets Company Ltd. And Taro Pharmaceutical Industries Ltd.
- Samsung
- eBay
- X Corp. (formerly Twitter)
- Philips
- Deutsche Bank
- PepsiCo
- Airbnb
- Subaru
- Visa
- JPMorgan
Work highlights
Represents Meta and WhatsApp LLC in a wide range of class actions novel and precedential aspects of privacy and consumer protection laws in relation to social media and online platforms as well as other complex issues involving the jurisdiction of Israeli courts over multinational online platforms.
Represents several international online and streaming platforms (e.g., Disney, Spotify, Netflix, OnlyFans) in class action petitions raising claims that said platforms' "auto-renewal" and cancellation mechanisms violate provisions in the Israeli Consumer Protection Law.
Represents Airbnb in four different petitions for certification of consumer class action claims contesting several Airbnb's policies, e.g., VAT-inclusive prices, extenuating circumstances, cancellation, etc.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Practice head
Joseph Ashkenazi
Other key lawyers
Haim Machluf; Shai Kagan; Moran Yemini; Isaac Shragay; Efri Berkovich; Yael Chervinsky; Pini Duek; Erez Nitzan; Ynon Hashmonay; Lital Gdanski; Elad Wolfsthal; Nadav Yafit; Noam Kohol


