

Firon Law Firm
Member of Interlaw
Combining ‘robust technical knowledge with a keen understanding of commercial realities’, Firon Law Firm delivers ’practical and tailored solutions’ to domestic and international corporates across a range of primarily cross-border M&A deals and joint ventures. The team, under the leadership of the ‘masterful’ Jacob Enoch, has developed a particularly strong reputation advising on transactions within the highly regulated gaming sector. The ’pragmatic’ Jacob Sarov is one of the principal contacts for work in the gaming sector, and advises leading international companies that operate regulated online gambling sites. The ‘exceptional’ Orly Rechister is also very active in the gaming sector, providing additional insight through her previous in-house experience at an online gaming company. Sapir Bialistock Franken also comes recommended.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- 'The exceptional Orly Rechister consistently brought a high level of legal knowledge to every matter she’s worked on. Her ability to balance legal rigour with commercial pragmatism has directly contributed to many efficient, profitable outcomes.'
- 'The team stands out for its deep market expertise, pragmatic approach, and client-centric mindset. It combines robust technical knowledge with a keen understanding of commercial realities, allowing them to provide legally sound solutions which are strategically aligned with clients’ business objectives.'
- 'Lior Bar Nir is dedicated and solutions oriented.'
- 'The pragmatic Jacob Sarov balances protecting the client and getting the deal done.'
- 'Jacob Enoch is distinguished by his sharp legal reasoning, calm demeanour, and accessibility. He translates complex issues into clear, actionable advice and is always available to clients.'
- 'Jacob Enoch - a masterful attorney. Has full command of so many practice areas. So brilliant. Equally deadly in court and in negotiations.'
Key clients
- Amazon
- IBM
- Psagot
- Migdal Insurance Company
- Diplomat
- Elbit
- Ashtrom Group
- Dan Hotels
- Bayit Bakfar
- C. Mer
Work highlights
Advised Discount Investment Corporation Group, Nehassim and Binian, and Gav-Yam on the sale of Gav-Yam’s shares for NIS310m.
Advised the Bar family, controlling shareholders of Tempo, on the acquisition of 30% of Barel Group for over NIS300m.
Advised Jeen.ai, on its merger with Micronet which resulted in Jeen.AI being the first artificial intelligence company to be traded on the Tel Aviv Stock Exchange.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Sapir Bialistock Franken
Practice head
Jacob Enoch
Other key lawyers
Eytan Epstein; Zvi Firon; Jacob Sarov; Udi Efron; Sarit Moussayoff; Ran Firon; Lior Bar Nir; Orly Rechister; Ido Nahon; Sapir Bialistock Franken