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Szecskay Attorneys at Law

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Szecskay Attorneys at Law is highly regarded for its strength in advertising and media law, advising major global advertisers on media compliance, cross-border campaigns, promotional games and sweepstakes. The firm also provides advisory and compliance support to digital platforms, software companies and large telecom operators. With a niche in advising artists, writers and designers on IP and copyright law, the team is co-led by Anikó Keller, who represents high-profile TMT clients in transactional, contentious and compliance matters, and Gusztáv Bacher, who specialises in advertising, IP litigation, licensing and M&A transactions for tech companies.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Deep sector knowledge, good team depth and excellent quality. I enjoyed their client focus and their ability to deliver concrete results through a healthy exercise of their creativity. Fun to work with and all around good people.’

  • ‘Anikó Keller was fabulous! She is hard-working, easy to deal with, commercial, focused on results and not afraid to go the extra mile to get it done. Highly recommended!’

Key clients

  • DIGI Hungary (part of the 4iG group)
  • ID & Trust
  • Digic Pictures
  • XO Trademarks LLC
  • Netrisk
  • L’Oréal
  • Reckitt Benckiser
  • ART1ST DESIGN STUDIO LLC
  • Budapest Festival Orchestra
  • Bellozzo Kft.

Work highlights

Advised Netrisk, an online insurance broker service provider, with respect to their digital commercial communications taking into account the fact that Netrisk provides price comparison services as well as it sells insurance of various insurance companies online.
Advising DIGI with respect to the compliance of their commercial communications on various surfaces, including commercial communications appearing online, outdoors, on POS materials, in social media, on TV, etc.
Advised Budapest Festival Orchestra in entering into a cooperation contract with Symphony, which is a new video streaming platform with a mission to build a viable streaming business around classical music.

Practice head

Anikó Keller; Gusztáv Bacher

Other key lawyers

György Wellmann; Gábor Faludi jr.

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