Szecskay Attorneys at Law is globally recognised for its exceptional expertise in advertising, media, and IP law, providing end-to-end support for major international advertisers across cross-border campaigns, digital promotions, and sweepstakes. The firm maintains a significant compliance practice, regularly advising major market players on regulatory and digital business matters, including high-volume contractual and compliance work in the telecoms sector. Its TMT scope also encompasses complex copyright work for streaming platforms and film financing. Co-head Anikó Keller routinely handles high-stakes transactional and regulatory TMT matters, while co-head Gusztáv Bacher focuses on IP portfolio management and technology-related M&A transactions. They are ably supported by Gábor Faludi, Jr., who excels in advertising and consumer protection law and regularly represents major companies before the Hungarian authorities.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- The professional level of the lawyers, especially in a field like copyright law.
- Their level of knowledge and practice is well known in the book editing and film production industry.
- ‘Szecskay Attorneys at Law’s TMT group is widely viewed as among the most accomplished and forward-thinking practices in Hungary.'
- ‘Anikó Keller is consistently praised for her strategic insight, calm authority, and exceptional client care. She is known for blending a deep understanding of Hungarian and EU competition law with a keen commercial sense, making her a first call for challenging cases.'
- 'They combine deep technical expertise with an instinct for practical solutions, making them a trusted choice for complex domestic and cross-border matters. Clients and peers alike remark on the team’s ability to handle high-stakes work with calm precision.'
Key clients
- One Hungary
- ID & Trust
- L’OREAL
- Reckitt Benckiser
- ART1ST DESIGN STUDIO LLC
- Budapest Festival Orchestra
- Netrisk
- Bellozzo Kft.
- Rueda Pictures Kft.
- Fusion Zrt.
Work highlights
Advised Netrisk, a major online insurance broker service provider, on their digital commercial communications, taking into account that Netrisk provides price comparison services as well as sells insurance from various insurance companies online.
Advising One Hungary on the compliance of their commercial communications on various surfaces, including commercial communications appearing online, outdoor, on POS materials, in social media, and on TV.
Advised the Budapest Festival Orchestra (listed among the 10 best orchestras in the world) on entering into a cooperation contract with Symphony, which is a new video streaming platform with a mission to build a viable streaming business around classical music.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Anikó Keller; Gusztáv Bacher
Other key lawyers
Gábor Faludi, Jr.