
Jones Day sets itself apart in trade marks and designs with a commanding presence in pan-European disputes and transactions, including deep sectoral knowledge in wine and spirits. The team orchestrates cross-border enforcement and portfolio strategies, ensuring comprehensive asset valuation. Trade marks specialist Thomas Bouvet, focused on infringement proceedings, leads the team. Emmanuel Baud, a trade marks litigator, shines in unfair competition claims; Edouard Fortunet, an expert in trade marks licensing and acquisitions; and Philippe Marchiset is proficient in designs validity and oppositions.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘In my view, Jones Day’s intellectual property team in Paris stands out for its rare combination of technical depth, international reach, and operational creativity, which firmly positions it at the forefront of the French—and even European—IP market.'
- ‘The IP team at Jones Day Paris is distinguished by the exceptional quality of its members, with several lawyers standing out for their expertise, commitment, and leadership.'
- ‘The lawyers are available, responsive, very collegial and of high professional quality.’
- ‘I know Edouard Fortunet and Emmanuel Baud well: dynamic and responsive, they are very knowledgeable about IP issues, highly competent, and they are interested in always cutting-edge issues, particularly in trade mark law and AO.’
Key clients
- JEAN-CHARLES DE CASTELBAJAC
- Madbox
- Les Héritiers Matisse
- Voodoo
- Comité Champs Elysees
- Balmain
- INAO (Institut National de l'Origine et de la Qualité)
- Djust
- Tory Burch
- Syndicat Côte de Provence
Work highlights
Advised Jean-Charles de Castelbajac on various litigations before French and EU Courts, resulting in a landmark decision from the French Supreme Court and upcoming ECJ ruling.
Representing INAO in multiple litigation matters related to the protection of geographical indications (GI).
Representing Voodoo in multiple international legal actions against foreign entities accused of unlawfully copying Voodoo’s games.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.

Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Philippe Marchiset
Practice head
Thomas Bouvet
Other key lawyers
Emmanuel Baud; Edouard Fortunet; Philippe Marchiset

