
ADVANT Altana sets itself apart with expertise in portfolio management, prosecution, and enforcement, while collaborating closely with the firm’s competition, tax, and criminal practices. The team handles global filings, oppositions before INPI and EUIPO, online takedowns, domain name disputes via WIPO, anti-counterfeiting initiatives, unfair competition, parasitism claims, and damages assessments, emphasising mediation and arbitration. Trade marks specialist Laura Morelli, who advises on asset protection, exploitation, and litigation, co-leads alongside Jean-Guy de Ruffray, a litigator and advisor in trade marks and domain names. Pierre Lubet oversees with crossover insights into IP-related employment matters, bolstered by Camille Raclet’s focus on trade marks and designs litigation and counselling.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘We have been working with the team of Pierre Lubet on a very complex trade mark issue for several years. He and his team do excellent work. They are well experienced professionals and very responsive. It's great working with him and his team.’
- ‘Responsiveness, pragmatism, effective collaboration.’
- ‘Jean-Guy de Ruffray is an excellent lawyer, pragmatic and responsive. He knows how to adapt to the client and the case. I regularly retain Jean-Guy and his team on cross-border cases: they form the ideal team for us.
- ‘Ability to effectively advise clients on the group's brand management strategy. Knowledge of the real estate sector.’
- ‘High-performing, responsive and competitive.’
- ‘Jean-Guy de Ruffray, an excellent professional.’
Key clients
- ALMAS (Caviar House & Prunier)
- MOULIN ROUGE
- DUCATI
- LTPMB (Les Tropeziennes par M. Belarbi)
- IPSEN PHARMA
- ANETT
- NIO
- ALDI
- LAGARDERE
- MARQUES
- BOUYGUES
- LOTUM GMBH
Work highlights
Assisting CHAPON in its global trade mark strategy, in France and abroad.
Providing day-to-day advice and assistance to the MOULIN ROUGE on any IP/IT aspects of their activities, in France and worldwide.
Providing day to day advice on IP issues faced by DUCATI, especially concerning the protection of trade marks and domain names.
Lawyers
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.

Practice head
Pierre Lubet; Laura Morelli; Jean-Guy de Ruffray
Other key lawyers
Etienne Nicolet; Camille Raclet
