‘A highly competent and forward-thinking IP practice’, Alliance Law advises on prosecution, enforcement, and IP-related mandates. The team is recognised for its services in brand protection and anti-counterfeiting, as well as its involvement in licensing and technology-driven transactions. Handling both contentious and non-contentious matters, the firm combines enforcement capability with transactional expertise across a diverse range of industries. Head of the M&A team, Ashraf Abou Elkheir, and experienced IP practitioner Abdallah Nour El Dien co-lead the practice. Mohamed Khaled is a key contact to note.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- 'Alliance Law Firm is a highly competent and forward-thinking IP practice that delivers both top-tier legal quality and the kind of client relationship that instils confidence and long-term trust.'
- 'The individuals we have worked with combine deep knowledge of intellectual property law with a practical, business-oriented mindset that consistently leads to effective outcomes. What distinguishes them most is their attention to detail and genuine interest in understanding the client’s objectives.'
- 'Alliance Law Firm stands out for its strategic approach and ability to anticipate issues before they arise; they create a sense of confidence and trust rarely found in legal teams.'
- 'The Intellectual Property team has consistently demonstrated deep technical expertise, strategic thinking, and personal engagement. They approach matters not only from a legal perspective, but also with a strong understanding of the commercial realities surrounding IP rights.'
Key clients
- Pierre Balmain
- Philip Morris
- Beymen Group
- Beymen Egypt
- Pirelli Egypt
- Okhtein
- Lipton Tea Egypt
- International Company for Agricultural Industrial Projects (Beyti)
- Azza Fahmy
- Medmark Insurance Brokerage
- SESH Beauty
- The Potcast Productions
Work highlights
Advised Fatma Said on the protection of her name, image, and performance rights, and on structuring agreements with orchestras, festivals, record labels, and brands.
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Advised Okhtein on its IP portfolio management and enforcement, including online takedowns and coordinated civil and criminal actions against counterfeiting.
Advised Balmain Paris on a trade mark infringement matter involving counterfeit goods, including strategic litigation resulting in a court-ordered closure of the infringing store.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Mohamed Khaled
Practice head
Ashraf Abou ElKheir; Abdallah Nour El Dien
Other key lawyers
Mohamed Khaled