
Lexvalor Abogados, whose ‘experience in registration, defence, and portfolio strategies allows it to offer effective and customised solutions’ acts in large-scale portfolio management mandates and in the licensing of trademark portfolios for a range of household name brands in Ecuador. Its clients include companies in the pharmaceutical, technology, retail, and food and drink industries. The group is often involved in the enforcement of IP rights, and on the contentious side, ongoing administrative disputes, including oppositions and appeals, form a key part of the practice. Practice head Luis Marin Tobar has ’in-depth knowledge of the regulations, and his ability to anticipate potential conflicts make his advice especially valuable’. He is supported by standout associate Emily Moreno, who has a history of acting in trademark prosecution and plant variety protection matters, and continues to be prominent in this space.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'The team excels primarily in intellectual property, trademark management and protection. Their experience in registration, defence, and portfolio strategies allows them to offer effective and customised solutions. Their precise approach and commitment to excellence position them as a benchmark team in the field.'
- 'Luis is a highly competent intellectual property attorney, with a precise focus on trademark management and defence. His responsibility and commitment guarantee reliable advice and strategic solutions for the protection of trademark rights.'
Key clients
- Alpina Productos Alimenticios
- Corporación Favorita
Work highlights
Represented The Scotch Whisky Association in opposing the trademark "WHISKY BUCAREST plus label design" in Class 33, as it infringed the "SCOTCH WHISKY" designation of origin.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Luis Marin Tobar

