Lexvalor Abogados, whose ‘experience in registration, defence, and portfolio strategies allows it to offer effective and customised solutions’ acts in large-scale portfolio management mandates and in the licensing of trademark portfolios for a range of household name brands in Ecuador. Its clients include companies in the pharmaceutical, technology, retail, and food and drink industries. The group is often involved in the enforcement of IP rights, and on the contentious side, ongoing administrative disputes, including oppositions and appeals, form a key part of the practice. Practice head Luis Marin Tobar has ’in-depth knowledge of the regulations, and his ability to anticipate potential conflicts make his advice especially valuable’. He is supported by standout associate Emily Moreno, who has a history of acting in trademark prosecution and plant variety protection matters, and continues to be prominent in this space.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- 'They are very attentive, and have extensive experience and knowledge in the field. They are also responsible and organised. The relationship with the team is always flowing.'
- 'The team excels primarily in intellectual property, trademark management and protection. Their experience in registration, defence, and portfolio strategies allows them to offer effective and customised solutions. Their precise approach and commitment to excellence position them as a benchmark team in the field.'
- 'Luis is a highly competent intellectual property attorney, with a precise focus on trademark management and defence. His responsibility and commitment guarantee reliable advice and strategic solutions for the protection of trademark rights.'
- 'We know Lexvalor Abogados for their outstanding work in trademarks, where they have demonstrated in-depth knowledge and an effective strategy for the protection and management of rights. Their preventive advice and efficient work position them as an agile and highly competent team. Furthermore, their personalised approach and commitment to innovation distinguish them favourably in the sector.'
- 'Luis Marín Tobar is an exceptional attorney in the field of trade marks. He has always demonstrated a strategic approach and a great ability to resolve matters efficiently. His in-depth knowledge of the regulations and his ability to anticipate potential conflicts make his advice especially valuable. Furthermore, his personal approach, proactivity, and attention to detail set him apart from other professionals in the sector.'
Key clients
- Alpina Productos Alimenticios
- Corporación Favorita
- ABInbev / Beverage Brands & Patents Company
- Freezetone Products
- Avon Products
- Avon Cosmetic
- Diners Club International
- Abbott Laboratories
- Premier Nutrition Company
- Surfco
- Hydrahead
- Corporación Superior
Work highlights
Represented The Scotch Whisky Association in opposing the trademark "WHISKY BUCAREST plus label design" in Class 33, as it infringed the "SCOTCH WHISKY" designation of origin.
Defended Corporación Favorita against complaints received about OPENCAR, its registered trademark, due to unauthorised use by OPENCAR S.A.S.
Represented Bonice South in the appeal of the registration of the trademark "Bonnaris ICEE", arguing its similarity to its registered mark "BON ICE" for Class 30 products, which could cause consumer confusion.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Luis Marin Tobar