Lexvalor Abogados is well-regarded for its ability to advise on regulatory and compliance competition and antitrust issues. The team serves as ongoing counsel to leading companies in the retail sector such as Corporacion Favorita, alongside notable financial institutions. The group regularly handles the defence of anti-competition investigations, filings and merger control. The practice is co-led by Luis Marín Tobar, who acts as multijurisdictional and local counsel for an array of clients. Co-leading alongside him, Ricardo Peñaherrera regularly assists supermarket-sector clients with regulatory and competition law mandates. Carlos Trujillo Viteri, who draws on prior experience at the Ecuadorian Antitrust Agency, was promoted to director in January 2026.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- The team is extremely thorough and efficient; this allows them to provide high-quality services quickly, which enables the organization to make timely decisions.
- Ricardo Peñaherrera is an extremely personable partner, which makes working with him very easy. Teams within the company are happy to include him in decision-making processes.
- What stands out in particular is Carlos Trujillo's specialized knowledge and his ability to put it into practice in concrete solutions and services.
- I love their honesty and willingness to help in the best way possible.
- They have an excellent team of professionals with a fast response time.
- The service is incredibly personal and tailored to the client's operating methods and business model. They are highly capable and always up-to-date on relevant regulations, judicial decisions, and administrative rulings. They are always available for consultations and guidance. One of the best firms I've worked with in the region.
Key clients
- QSI Ecuador
- Acerías Nacionales del Ecuador
- Baldoré
- Softys Ecuador
- Banco Pichincha
- Empresa Comercial del Pacifico (Ecopacific)
Work highlights
Defended QSI Ecuador against a complaint filed before the Ecuadorian Antitrust Agency, achieving a favourable result through a successful defence strategy.
Defended Baldoré against a complaint filed by Corporación Azende, a competitor, before the Superintendency of Market Control (SCE) for alleged acts in the market for passion fruit alcoholic beverages.
Assisted Softys Ecuador with conducting a comprehensive competition law diagnostic, based on the company's regional compliance framework.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Ricardo Peñaherrera
Practice head
Luis Marín Tobar; Ricardo Peñaherrera
Other key lawyers
Carlos Trujillo Viteri