BLP remains the first port of call for an impressive roster of household-name brands from across the pharmaceuticals, consumer goods, technology, and food and beverage sectors - to name but a few - seeking advice on the full spectrum of IP matters. Leveraging its regional presence and close connections with international law firms, the team frequently assists with the coordination, registration and management of clients' trademark and patent portfolios in Costa Rica and Central America, in addition to advising multinationals on sanitary registrations for regulated products. The firm also has an excellent reputation for IP enforcement and litigation. Giselle Reuben leads the practice, bringing to bear extensive experience in advising high-profile clients on the registration, protection and defence of their domestic and regional IP portfolios; she also serves as the secretary of ASIPI and co-chair of INTA's enforcement committee. The strong secondary line-up includes directors Anel Aguilar, an expert in handling multi-jurisdictional trademark and patent portfolios, and León Weinstok, whose broad practice takes in anti-piracy and smuggling actions, and senior associate Andrea Vargas, a specialist in regulatory matters. In addition, Uri Weinstok contributes complementary expertise in competition, data protection and advertising matters.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Sector knowledge
Client satisfaction: NPS ®
Testimonials
Collated independently by Legal 500 research team.
- Giselle Reuben stands out for her excellent service, evident leadership within the firm, and problem-solving skills. Anel Aguilar is approachable, readily available, and attentive to everyone.
- It's a team that's always available. They respond quickly and make sure to keep the client updated.
- Uri Weinstock stands out for his legal rigor, depth of analysis, and ability to handle matters requiring exceptionally sound legal judgment. His experience in personal data protection and unfair competition is particularly valuable, as he can analyze these issues from a broad perspective and connect them to the client's commercial and reputational implications. He is clear in his recommendations and inspires great confidence in complex or sensitive matters. Leon Weinstock is known for his dynamism, practicality, and knowledge of trademark practice. He has a strong ability to handle both trademark registration and portfolio protection, as well as infringement cases. He is agile, direct, and solution-oriented, while keeping the client's overall strategy in mind. Their profiles complement each other perfectly. Uri brings depth, rigor, and a broad legal perspective, while Leon brings speed, practical knowledge, and strong execution skills. Both are approachable, reliable, and maintain close communication with the client. This combination allows BLP to handle complex issues with technical expertise, but also with the agility required for the daily management of an intellectual property portfolio.
- BLP's intellectual property practice is distinguished by its combination of strong legal expertise with a practical, client-focused approach. The team is capable of handling traditional intellectual property matters, such as trademark registration and enforcement, as well as more specialized and current issues, including personal data protection, unfair competition, and disputes arising from the unauthorized use of intangible assets. The practice compares very favorably with other teams in the region. In addition to its strength in Costa Rica, BLP offers a valuable platform for coordinating matters across Central America. This allows for a coherent regional strategy, reduces the need to manage multiple contacts, and provides more centralized information.
- The team's main differentiator is its human qualities combined with an exceptionally high level of professionalism. Giselle Reuben stands out especially for her leadership, strategic thinking, and ability to build trust. Her team shares this same culture of excellence, approachability, and commitment. All the lawyers we have worked with demonstrate expertise, efficiency, attention to detail, and a genuine commitment to client support. Communication is always clear, timely, and focused on finding solutions.
- Anel Aguilar coordinates all aspects of the work with great efficiency.
Key clients
- Bayer
- BASF / Palacios & Asociados
- Sony Corporation
- BTicino/Jacobacci
- BAC
- GSP Automotive
- Rasasi Perfumes / Al Tamimi
- Yuasa and Hara
- BioPlus Care
- BATCA
- Earth University/Escuela De Agricultura De La Región Tropical Húmeda
- Nectar Technologies
Work highlights
Acting as local counsel for Bayer in Costa Rica, advising on all trademark-related matters, including registration, renewals, portfolio maintenance, and brand surveillance.
Acting as local counsel for Colgate’s brands across Central America, advising on trademark registration, renewals, portfolio maintenance, and surveillance.
Advising the entity managing Britney Spears’ trademark portfolio in Costa Rica, providing strategic counsel on brand protection, enforcement, and ongoing trademark management to safeguard key intellectual property rights.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Giselle Reuben