Valued as a ‘true strategic business partner’, Baker McKenzie S.A.S.’ broad IP offering covers advisory and contentious matters in the trade mark, patent, copyright and industrial design areas. IP head Juan Pablo Concha is highly regarded for his work in both trade mark and patent portfolio management, as well as administrative, civil and criminal litigation; he recently represented 3M in opposition proceedings blocking the registration of the "5M INDUCTION" trade mark. Next-generation partner Yuliana Salamanca is ’extremely attentive, meticulous and organised’ and specialises in trade mark and copyright issues, with niche expertise in AI and digital media. The group is further differentiated by its experience in criminal IP enforcement, with criminal law litigator Bibiana Cala noted in this sphere. Also recommended is senior associate Julián David Ruiz Rondan, who supports on IP and entertainment law matters.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- It's a firm that cares about the client's real needs and adapts accordingly. They're not just in it for the money. They generate value even when they haven't been hired for a service. They're team players in achieving objectives and align themselves with the institutional strategy.
- The service is humane; they genuinely care about the customer and their needs.
- We highlight its exceptional level of client engagement, involvement and support. For in-house counsel, it's crucial to understand that the team doesn't act as a traditional external advisor, but rather as a true strategic business partner. Yuliana Salamanca is outstanding: extremely attentive, meticulous and organised, with complete command of ongoing processes and a remarkable ability to anticipate client needs.
Key clients
- Academy of Motion Picture Arts and Sciences
- Visa
- Affinivax
- Alpina
- Apex Tool Group
- Ascot Racecourse
- Berry Global
- Biocultivos
- Brown-Forman Corporation
- Cambridge Pharmaceutical
- Castor Brands Company
- Celltrion Holdings Co
Work highlights
Advised JGB and Tiffany & Co on matters involving the protection of non‑traditional colour trade marks.
Represented Abbott in opposition proceedings securing the recognition of "PEDIALYTE" as a well‑known trade mark in Colombia and blocking the registration of "PEDIA MAX Z 60".
Represented 3M in opposition proceedings blocking the registration of the "5M INDUCTION" trade mark.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Juan Pablo Concha; Yuliana Salamanca