Praised for its ‘agile approach, clear communication, and constant availability’, Serrano Martínez CMA’s corporate and M&A practice maintains a marked focus on the mid-market and venture capital spheres. The team is chiefly active in transactions involving the energy, technology and consumer products sectors, while its share of the fintech market also continues to gain traction. Juan Diego Martinez co-heads the group and is lauded for his ’clear and concrete’ recommendations; he recently advised Anchor Worldwide Holdings on the sale of its 51% stake in Grupo Buentipo to other company shareholders. Camilo Merino co-heads the department and handles a mix of corporate, M&A, private equity and corporate governance work. Also recommended are associate practice directors Alejandro Medina (‘always willing to answer questions’) and Sebastián Morales Agudelo (’proactive and collaborative’), as well as new senior associate Maria Paula Cabuya, who joined in September 2024 from Brigard Urrutia. In August 2024, intermediate associate Valentina Castillo B left to study abroad.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘A highly knowledgeable team providing innovative and creative concepts that help clients to do business, even when the other party is difficult to negotiate with. The team's adherence to agreed-upon deadlines for document delivery is a standout compared to other firms we have worked with.’
‘The knowledge and availability of the lawyers make them stand out from other firms. Juan Diego Martínez is an excellent lawyer; his knowledge and negotiating skills have helped us in various matters. His recommendations are always clear and concrete, allowing us to make informed decisions.’
‘What makes this practice unique is its combination of technical excellence and commercial vision, a key element in the world of venture capital. Unlike other firms, this team not only executes, but also understands the business, anticipates risks, and positions itself as a true strategic partner.’
‘The team’s agile approach, clear communication, and constant availability makes a real difference. It has incorporated improvements in efficiency and internal collaboration that translate into a fluid, modern service focused on generating value..
‘Lawyers stand out for their judgment, responsiveness, and, above all, their deep understanding of the context in which their clients operate. Camilo Merino brings invaluable strategic vision and a unique ability to structure creative solutions in complex scenarios.’
‘Sebastián Morales Agudelo combines technical rigour with a consistently proactive and collaborative attitude. Unlike other teams, here you feel that the lawyers are on the same side of the table, truly involved, and ready to support every step with agility, intelligence, and closeness.’
Key clients
- Vanti
- Chevron Petroleum Company
- WPD Wind Worldwide
- Southern Bridge Capital
- Ilkari Tech
- Solenis
- AFP Protección
- Essity Colombia
- Seguros de Vida Suramericana
- Comfama (Caja de Compensación Familiar de Antioquia.)
Work highlights
Advised You Order Me on the acquisition of a 51% stake in Aplicaciones Digitales Inteligentes.
Advised Seguros de Vida Suramericana on the acquisition of a majority stake in Longevo.
Advised Productos Familia (Essity) on the sale of its pet care products line to Comercializadora Bogotana.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Juan Diego Martínez; Camilo Merino