
Routinely engaged by domestic, multinational and global clients, Posse Herrera Ruiz demonstrates activity across the full scope of merger reviews, administrative investigations, unfair competition litigation and compliance-related matters. Due to its ability to link up with its dominant corporate group, the competition practice houses a thriving merger control offering that is particularly noted for large-scale cross-border mandates. On the investigations side, the team has recently handled cases concerning allegations of price fixing and gun-jumping. As a former global competition counsel for Unilever, department head Jorge de los Ríos brings multi-jurisdictional experience in competition, consumer protection, personal data protection and unfair competition litigation. He is representing COTELCO, Colombia’s national hotel association, in an administrative investigation into alleged infringements of Colombian competition law by the association and 13 hotels. Senior associates Laura Torrado (competition, consumer protection and privacy) and Jorge Lamo Blanco (competition, consumer protection, data protection and compliance) are also recommended.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- Jorge de los Rios is leading the practice. I have worked with him for many years. He has broad experience in competition law and provides excellent client service. He is our go-to person for all matters relating to Colombian competition law.
- The Posse Herrera Ruiz team has a very strong practice in Colombian competition law generally. I frequently work with them on merger control cases. They are very responsive and have a practical approach. They have a great understanding of the dynamics of international transactions. They also have a strong relationship with the Colombian antitrust regulator.
- Jorge de los Rios is a standout lawyer for antitrust in Colombia. He is the person that you want on your team to get the job done.
- PHR really impresses me with their pragmatism and service levels. They find ways to get things done with as little hassle as possible for their clients.
- We value its knowledge of the sector.
- Demonstrates in-depth knowledge and command of the subject.
Key clients
- Asociación Hotelera y Turística de Colombia (COTELCO)
- Hoteles Royal - NH Hoteles
- Hennes & Mauritz
- Guaicaramo
- LATAM Airlines
- United International Pictures
- Accenture (Bird & Bird)
- AP Moller Capital (White & Case)
- Zaino
- Cencosud
- Jerónimo Martins
- Previan Technologies (Studio Legale Delfino e Associati/Willkie Farr & Gallagher LLP)
Work highlights
Represented COTELCO, Colombia’s national hotel association, in an administrative investigation launched by the SIC concerning alleged infringements of Colombian competition law by the association and 13 hotels.
Represented Adidas, and its then legal representative, in an administrative investigation concerning alleged antitrust infringements.
Acted as Colombia counsel to Accenture on its global acquisition of British American Tobacco’s business process outsourcing operations.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Jorge de los Ríos


