Serrano Martínez CMA is characterised by its ‘innovative, dynamic and forward-thinking approach’, according to some. As a national firm specialising in corporate and regulatory work, competition law is a particular strong suit and it handles a comprehensive mix of administrative investigations, merger reviews, unfair competition litigation and compliance matters. From its offices in Bogotá and Medellín, the team acts for an impressively diverse roster of domestic and multinational clients, including Amazon, Bancolombia and Uber Technologies. Department head Felipe Serrano is widely regarded as ’one of the best lawyers in the area of competition defence’; he recently represented Rasier Operations — a subsidiary of Uber — in the antitrust investigation initiated by the SIC against the ride-sharing platform. Energy head José Plata Puyana is also recommended for competition cases. At associate level, practice director Andrés Jaramillo Sanz focuses on competition litigation; senior Juan Felipe Traber co-ordinates the merger control area; and intermediate Fery Cure advises on competition, compliance, consumer protection and privacy law.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘The team stands out for its practical knowledge of the client and its practical risk assessment — it does more than just interpret the law. We highlight its knowledge of the industry, the regulator, judicial precedent, and regulations. Felipe Serrano is an excellent lawyer and person; he's always available to help.’
‘The team is characterized by its innovative, dynamic, and forward-thinking approach. It provides an up-to-date perspective for innovative businesses that are constantly developing, which sets it apart from others. I consider its most outstanding asset to be its innovative perspective.’
‘Felipe Serrano and Andrés Jaramillo Sanz are known for their personalized attention and attentiveness to their clients' needs. They are always available, when needed, to provide advice in record time. They provide support in a very clear manner, using simple and friendly language, which facilitates the work.’
‘The team is proactive and very well informed about current legal issues regarding competition. Felipe Serrano and Andrés Jaramillo Sanz make a great team. Their expertise as former officials at the competition authority is evident in their daily work. They are practical and clear.’
‘The firm has a superior understanding of the regulations and how they operate in the jurisdiction. For the case, I had to hire other firms in several countries, and Felipe Serrano is known literally throughout the market as one of the best lawyers in the area of competition defence.’
‘Felipe Serrano's in-depth knowledge is superior to that seen at other firms. Not only does he know the regulations perfectly, but he also demonstrates excellent command of the practical aspects of the regulations applied to our business. The success we had in the case was entirely thanks to him and his team.’
Key clients
- Uber Technologies, Uber, Rasier and Lieber Colombia (Uber Colombia)
- Bancolombia
- Amazon
- Dlocal
- Bloomberg
- Primax
- Vanti
- Super de Alimentos
- Centelsa
- Banco de la República
- Junior Fútbol Club
- Endress+Hauser Group/SICK
Work highlights
Advised Rasier Operations, a subsidiary of Uber, on the antitrust investigation initiated by the SIC against the ride-sharing platform.
Advised Bancolombia on general competition and antitrust matters.
Advised Primax (formerly ExxonMobil) on the filing of multiple merger submissions before the SIC, mostly concerning the acquisition of gas stations.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Andrés Jaramillo Sanz
Juan Felipe Traber
Practice head
Felipe Serrano; Jose Plata Puyana; Andrés Jaramillo Sanz