Competition lawyers at Serrano Martínez CMA ‘provide recommendations grounded in business reality’, according to clients. Sources also commend the team’s recent national growth, which was enabled by the October 2023 merger between corporate-and-competition-focused Serrano Martínez in Bogotá and Medellín-based Correa Merino Agudelo Abogados. A former Chief Advisor at the SIC, competition and regulation head Felipe Serrano enjoys a strong profile in the market for his comprehensive experience in antitrust investigations, merger review procedures and competition litigation. Among his recent highlights, Serrano successfully represented Uber Technologies in an unfair competition lawsuit brought by taxi company, Cotech. Other key contacts include José Plata Puyana, who specialises in energy regulation and competition work; associate director Andrés Jaramillo Sanz, whose practice spans competition, IP and consumer protection law; and intermediate associate Fery Cure, who handles competition, compliance and regulatory matters.
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Testimonials
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‘We value the team for the practical experience of its lawyers and its knowledge of clients. Lawyers are available to us and answer questions as needed. Felipe Serrano is an outstanding lawyer.’
‘The group demonstrates high technical expertise, is up-to-date and possesses international knowledge.’
‘Key lawyers have the virtue of having worked in the SIC, thus they know its modus operandi to date, which gives them an essential advantage when advising their clients.’
‘A firm that has risen very quickly, that has come to occupy a very important place in the market and that has recently expanded in Medellín. It is an important reference today and has a bright future, not only because of its members but also because of its vision.’
‘The team always seeks to provide support that, although it warns of the risks, also allows the projects to be carried out. Many times law firms limit themselves to saying yes or no, but this particular firm accompanies the client in the strategy to achieve their business objectives.’
‘I think the legal quality is impeccable. The advice it gives is clear, succinct and very well written. I highlight the work of Felipe Serrano, who, in addition to coordinating his team very well, has a general business vision which allows him to always give very good professional advice.’
‘Felipe Serrano, in my opinion, is the best lawyer in the country for unfair competition matters, while Andrés Jaramillo Sanz is an indispensable person in the team for his rigour and compliance.’
‘What makes this firm unique is its practicality. Its advice directly addresses what is of interest to the business and lawyers easily understand wider concerns to provide recommendations grounded in business reality —additionally their attention is quick.’
Key clients
- Uber Technologies, Uber BV and Lieber Colombia (Uber Colombia)
- Amazon
- Dlocal
- Bloomberg
- Primax
- VP Inenergía
- Olímpica Supertiendas y Droguerías
- Vanti
- Super de Alimentos
- Centelsa
Work highlights
- Successfully represented Uber Technologies in an unfair competition lawsuit brought by taxi company, Cotech.
- Advised Amazon on general competition and antitrust matters, as well as on regulatory affairs in Colombia
- Represented Primax Colombia in the filing of more than a dozen merger submissions before the SIC, primarily concerning the acquisition of gas stations.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Felipe Serrano; Jose Plata Puyana; Andrés Jaramillo Sanz