East IP
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East IP is comprised of Beijing East IP Limited, East IP Law Firm and East IP Limited, collectively offering an array of services including patent and trade mark prosecution, portfolio management, investigations and enforcement. The group is co-chaired by SIPS founder Joe Simone, who is well-established for registering and enforcing IP rights for foreign and Asian-based companies. Patent specialist and co-chair Xiaodong Li represents Fortune 500 companies and domestic enterprises on prosecution, litigation and commercialisation matters. Hong Kong-based Jimmy Jingwen Huang heads the trade mark practice with expertise in prosecution and enforcement, as well as copyright, domain name and unfair competition.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- ‘First class team led by the charismatic Joe Simone. They provide fast, comprehensive and clear and actionable guidance for an often complex commercial market. ’
- 'Jimmy Huang stands out for his curiosity, willingness to learn, flexibility, and practical approach.’
Key clients
- Treasury Wine Estates
- Beam Suntory


