Operating across the finance, pharmaceutical and telecoms sectors, GEN Law Firm provide key IP services including litigation, prosecution and strategy with strong credentials acting before the Supreme People’s Court. The practice is co-led by Jing He and Steve Zhao from the Beijing office and Shanghai-based Jerry Xia. Jing is an expert in litigation, antitrust and FRAND matters, while Zhao specialises in complex trade marks, copyrights and trade secrets litigation. Xia advises both international and domestic clients on a full scope of contentious and non-contentious IP issues. Lily Dong is noted for unfair competition, trade marks and copyright infringement across the entertainment, arts and software industries.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'The firm is a standout in the field of intellectual property dispute resolution, supported by a well-structured and highly specialised team with whom we closely collaborate. The team features professionals with interdisciplinary academic backgrounds and an exceptional blend of theoretical depth and hands-on legal expertise.'

  • 'The firm consistently delivers high-calibre service, ensuring tailored, outcome-driven solutions across complex IP disputes. Their professionalism, technical sophistication, and unwavering commitment to client success position them as a trusted partner and leading force in the IP space.’

  • 'Many lawyers have a background in science and engineering, semiconductors, pharmaceuticals and other high-tech fields, can understand technical details, help clients optimise patent layout, and can give more practical suggestions. Compared with comprehensive law firms, they are more focused, more experienced in the field of subdivision technology, more familiar with the adjudication rules and regulatory dynamics of Chinese courts, and respond faster to domestic cases.'

  • ‘We value the team for their deep expertise and consistently high-quality support. They are responsive, practical and solution-driven. Compared to other firms, they stand out for their strategic thinking, smooth coordination and client-focused approach. Their exceptional performance in handling complex matters also truly sets them apart. ’

  • ‘A special mention must go to Jing He, who stands out as a magnetic partner and representative. Jing’s professionalism, deep knowledge of the field, and unwavering reliability make him an invaluable asset to any project. He consistently goes above and beyond to ensure that matters are handled efficiently and with the utmost care, making him a trusted and respected partner to work with.’

  • 'Steve Zhao is professional and has a very clear goal for how to collect evidence in a case. Steve researches and analyses the information in detail, has a clear direction for the specific investigation and jurisdiction, and then allows the investigation team to conduct a targeted investigation, so that the collection of evidence can strongly support the case. ’

Key clients

  • FMC 富美实
  • Kumiai Chemical Industry Co., Ltd.日本组合化学工业株式会社
  • EDRINGTON 爱丁顿洋酒
  • NBA
  • Meta
  • BASF
  • Sina.com(新浪)
  • Unilever
  • Honeywell
  • DELL

Lawyers

Leading partners

The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.

Practice head

Jing He; Steve Zhao; Jerry Xia

Other key lawyers

Lily Dong