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Intellectual property: PRC firms

Lusheng Law Firm

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Headquartered in Beijing with offices in Shanghai and Guangzhou, leveraging its partnership with Rouse, Lusheng Law Firm is regularly instructed by a broad mix of technology, luxury retail and automotive clients. It excels in litigation, with strong credentials acting before the Supreme People’s Court in patent, trade mark and copyright cases. The practice is co-led by Landy Jiang, well-versed in IP-related M&A and strategy, and Carol Wang, an expert in design protection. Co-head Alice Yu is reputed for high-profile trade mark and unfair competition cases, while Alice Hou is recognised for Shenzhen’s first-ever criminal copyright case. Sharon Qiao has vast experience in unfair competition and trade mark work. Other key names include August Zhang and Sophia Hou.
Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • 'The team has a natural adaptability to the work rhythm of the technology industry, and can quickly respond to internal process changes and support the pace of product launch while maintaining high legal standards. These characteristics make their intellectual property services not only stay at the level of "compliance", but also have practical value in the implementation of the service business.'

  • 'Lusheng's outstanding strength lies in its strong execution and the practicality of its team structure. They can identify conflict points in advance in complex trade mark search and application processes, propose diversified alternative strategies, and help enterprises rationally deploy brand assets.'

Key clients

  • CASIO
  • Enzafruit

Work highlights

Advised a global toy and entertainment group on an anti-piracy enforcement campaign in Shandong, leading to raids on 7 locations, 29 arrests, and seizure of RMB 76 million worth of counterfeit toys.