S&O IP

Particularly experienced in the fashion and luxury sectors, boutique firm S&O IP is well known for its expertise in protecting IP rights and combatting counterfeit goods. The group’s expertise covers trade marks and designs, and it is increasingly focused on digital economy-related IP regulatory and compliance issues. The team additionally handles international IP transactions, including cross-border licensing, franchising and joint ventures. In Beijing, Laura Gao leads the trade mark, copyright and patent department; while Shanghai-based enforcement team leader Chris Li is ‘incredibly efficient in dealing with China customs matters’.