Guerrero Olivos’ seven-strong IP practice ‘stands out for its combination of technical rigour, business acumen and high-level availability’. The team’s coverage encompasses the prosecution of IP rights and enforcement matters, in relation to copyrights, trade marks and patents. It also advises on cross-border portfolio management, IP contracts, denomination of origin and geographical indication procedures, and customs border measures. It additionally acts in IP litigation, including civil infringement cases along with anti-counterfeiting-related criminal proceedings. The group further assists with technology transfers and joint venture agreements to develop IP. Promoted to partner in January 2026, practice head Diego Morandé is an expert in trade marks and innovation protection. At associate level, senior Alejandra Leiton is an additional name to note; former semi-senior Antonia Paredes moved to INAPI in April 2026.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
- I have been working with Guerrero Olivos for 7 years and I have found in this legal team highly qualified professionals who are always willing to dedicate all the necessary time to take action and answer all questions that may arise on any subject.
- The team stands out for its combination of technical rigour, business acumen, and high-level availability. They not only deliver accurate legal answers, but they do so by considering the company's strategic and operational context, which facilitates decision making. Communication is fluid and direct, and with rapid response times. The team also demonstrates a great capacity for adaptation, which is especially valuable in dynamic or highly uncertain environments. The team differentiates itself through its approachability, pragmatism, and focus on solutions, avoiding overly theoretical or conservative approaches that don't always add value. Regarding innovations, a modern approach to work is evident, including the efficient use of digital tools for managing and tracking issues; active collaboration with the internal team, functioning more as a partner than an external provider; and flexibility in interaction and delivery formats. In this respect, the team is favourably positioned compared to other firms, particularly in terms of client experience and alignment with business needs.
Key clients
- Association of Greek Dairy Industries (SEVGAP)
- Roberto Candia
- Ormont
- Brota
- Positive Polar
- DG Medios
- Oxzo
- Papel Pintado
- Pragmatech Ventures
- Genial Corp
- Traffix Devices
- Detroit
Work highlights
Successfully assisted the Association of Greek Dairy Industries (and, indirectly, the Greek government) with an opposition lawsuit for the registration of the trade mark "FETA CCFN", which was requested by Consortium for Common Food Names Holdings to distinguish cheeses.
Advising CAP, a Chilean holding company that operates in the steel and mining sectors, on several IP matters including trade mark applications and prosecutions, and domain name revocation lawsuits.
Advising Oxxo convenience stores with the registration and enforcement of its trade marks in Chile, including filing opposition actions.
Lawyers
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Diego Morandé