The team at B/Luz advises international and multinational clients on a range of matters, including data protection, data management, DPO-as-a-service, AI, and cross-border data transfers. The team places particular emphasis on data compliance projects and the development of privacy governance programmes that engage with data subjects and incorporate privacy-related metrics. It also brings significant expertise in structuring AI governance frameworks, conducting specialised audits, and responding to data leaks and cyber attacks. Fernando Bousso co-leads the practice with Vanessa Pirró, with Bousso focusing on start-ups, technology, and adtech companies, while Pirró advises on privacy programmes and data protection legislation. Adriane Loureiro Novaes is recognised for her work on cross-border data transfers and security incident response, and Felipe Gabriades is known for his strong background in personal data protection and digital law.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘An extremely technical firm that seeks to approach our business in a way that no other partner does. When we need them, we know that they will deliver the most complete, up-to-date and sublime service. The fact that they have an incredible in-house design team makes a very bold difference; in all the material they prepare for us, they try to make it reflect our personality. In all the work we have done with them, we have only had good experiences.’
‘B/Luz stands out as a unique firm, offering qualities that are especially valuable to potential clients. One of its most striking features is its responsiveness, ensuring that communication with clients is always effective and agile. The active participation of partners in all stages of the service, including bureaucratic issues, sets the firm apart, ensuring that clients receive insights and guidance directly from experienced specialists.’
‘The individuals at B/Luz Advogados, particularly Fernando Bousso and Felipe Gabriades, display exceptional qualities that set them apart. Fernando Bousso has a deep understanding of the technology sector, not only at a national level, but also across the Latin American landscape. His expertise is complemented by Felipe Gabriades, who understands how to position Brazil in comparison to other countries in the region, as well as in Europe and the United States.’
‘Lucas Oliveira and Fernando Bousso are exceptional; they always exceed all expectations, without further comment.’
‘The firm has excellent technical capacity, with a great understanding of the business scenario in which the company operates, which enables the delivery of legal services with great adherence to needs.’
‘Fernando Bousso and Felipe Gabriades stand out for their knowledge of the subject, agility in delivering demands, and strategic vision that benefits the business.’
‘B/luz has a remarkable privacy and data protection practice. Its outstanding technical delivery, great agility, and ability to fully immerse itself in its clients' business needs have consistently exceeded expectations. It not only provides tailored, innovative solutions but also demonstrates a deep understanding of the intricacies of our industry. This combination of expertise and commitment makes it an invaluable partner and a true asset. ’
‘Fernando Bousso has visionary leadership, combined with an unwavering commitment to excellence, which sets the example for the entire team. With a deep understanding of both legal complexities and business dynamics, Fernando consistently dives into innovative strategies and fosters a collaborative culture that truly empowers the team. His dedication and forward-thinking approach not only inspire confidence but also underscore the firm's reputation as a leader in the industry. ’
Key clients
- Azul Linhas Aéreas
- Embraer
- Mercedes-Benz
- Grupo Pão de Açúcar
- Whirlpool
- Meta
- Airbnb
- Viacom CBS
- Warner
- V. Tal
- Red Bull Brasil
- Arezzo
Work highlights
Advised Airbnb on the design of a strategy for mapping international data transfers and ensuring compliance through valid mechanisms.
Assisted Azul in the strengthening of its data protection framework through initiatives like implementing a Data Loss Prevention system and creating a cybersecurity risk library for supplier evaluations.
Supported Publicis in several key privacy and AI initiatives, including Project "I Exist," which enhanced facial recognition systems to better represent transgender individuals, and the creation of an AI Clauses Playbook to streamline contract management for AI technologies.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Practice head
Fernando Bousso; Vanessa Pirró
Other key lawyers
Felipe Gabriades; Lucas Oliveira; Adriane Loureiro Novaes