Interview with: Murat Sayin, Founding Partner
Sayin Law & Consulting | View firm profile
Founding partner Murat Sayın shed light on vision of the firm, Turkish energy sector and near future.
What do you see as the main points that differentiate Sayın Law & Consulting from your competitors?
As SAYIN Law & Consulting, we care about our clients and we want to make sure that they feel unique. To understand them better, we put ourselves in their shoes and for their legal issues we always think outside of the box. These are our main principles that are impress our clients. In our industry, trust is an essential matter and our clients are like business partner to us therefore we are always in this together. With our dynamic, well-informed, hardworking team and their amazing communication skills we constantly achieve to manage earn our clients trust therefore, they feel that they are in the safe hands.
Which practices do you see growing in the next 12 months? What are the drivers behind that?
It is irrefutable fact that since the COVID-19 defined as pandemic, has a huge impact on world. In the simplest term we gained new words in our daily language and started work from home. Thus the legal sector impact from these changes. In line with these developments, information technology law gained a value and shall be one of the essential area legal sector within the 12 months. Other than the IT law, with the huge increase on online shopping, it is impossible not to see the electronic commerce law shall gain a huge value. We would like to state that with all these electronic developments also there is a risk for our personal data therefore, data protection law shall be one of the important areas within 12 months. In these matters with our well-informed, dynamic team that are following the developments, we are ready to support our clients.
What’s the main change you’ve made in the firm that will benefit clients?
As an expert firm in energy law, we regularly publish bulletin called “Energy Law Bulletin” for our clients in the energy industry. With our publication, we make our clients aware from the latest regulations related to energy law. In addition to that, we changed our case reports into an online system and with this development;our clients can reach an updated information whenever they want. We make weekly client meetings via video conference thanks to this innovation and we can solve our clients problem quickly, safely and satisfy their needs in an efficient way.
Is technology changing the way you interact with your clients, and the services you can provide them?
Our world is changing rapidly, especially when the World Health Organization’s (“WHO”) characterized COVID-19 as a Pandemic and the lockdowns started in all over the world, everything started to be online. Technology became an essential part of our lives. SAYIN Law & Consulting, with its young and dynamic team, was already working in harmony with the latest technology. During the quarantine period, there was no change in the functioning of our firm in the transition to the home office. We continued to inform our clients by making Case Reports up-to-date and accessible 7/24. In addition, we have always kept our clients informed with the active use of our social media accounts, which are an indispensable part of technology, especially with academic articles on our LinkedIn page. Technology is an indispensable part of our lives and thanks to technology, we can provide fast, accurate and efficient service to our clients.
Can you give us a practical example of how you have helped a client to add value to their business?
The energy sector in our country is regulated by EMRA (Energy Market Regulatory Authority), an administrative institution. Our main sector is energy law therefore, our clients may have some legal trouble with EMRA’s fines. To explain more briefly, one of our key clients is a company whom is obliged to operating under the EMRA’s obligations. Administrative fine was imposed on the said company by EMRA and with our legal support, all these unlawful administrative fines and possible economic losses have been prevented.
Are clients looking for stability and strategic direction from their law firms – where do you see the firm in three years’ time?
Stability, balance and loyalty are the key elements for us and for ourclients. In our opinion, law firms should present stability and strategic direction to their clients. As SAYIN Law & Consulting, we constantly provide great quality of service and protect our line. With this principle of ours our clients feel themselves more valuable and trust us even more. Within three to five years, our goal is expand our family thus, to open an international branch in Europe.