Advertising Standards Authority Zimbabwe Relaunched & Ready For Change

As Robert Mugabe loosened his grip and stepped down from power in Zimbabwe, everyone looks forward to more trade, investment and an improved economy. With increased trade and investment, it is hoped that the advertising industry will not only continue upon its path of recovery but also become more robust.

The self-regulatory body for the advertising industry in Zimbabwe, the Advertising Standards Authority (ASA) had become dormant during the early 2000s as result of the economic crisis in Zimbabwe. When the government announced abandonment of the Zimbabwe dollar and adopted the US dollar as legal currency in April 2009, there was improvement in trade and commerce and the advertising industry began to make its way back in all aspects of the media, including social media.  In March 2017, the ASA relaunched and rebranded itself as ASAZIM.