Fintech Services Are Used By About 60% Of Vietnamese Online Consumers

Vietnamese online consumers are using more digital shopping platforms than ever before, with e-commerce accounting for 51% of all online purchases.

Vietnam is a leading market for implementing new technologies, with 58% of digital consumers using e-wallets, digital banking, and online banking services.

In Vietnam, over 80% of the population is represented as online consumers, according to the "SYNC Southeast Asia" research on digital consumers in Southeast Asia in the next stage of growth. Additionally, with a share of 6%, e-commerce has continued to expand at an average rate of 15% over the past year, surpassing China's and India's growth rates of 10% and 4%, respectively.