Global entities find it difficult to adapt their privacy
programs to Vietnam with its unconventional piecemeal approach to
data protection.
The General Data Protection Regulation (Regulation (EU) 2016/679
("GDPR"), which was adopted by the
European Parliament in 2016 to replace regulations that dated from
1995, has resulted in a huge reconfiguration of data protection in
the EU. In the process it has created a global standard for
data protection and privacy. There has been a long effort from
international businesses which operate in Vietnam to create or
deploy a personal information protection program that complies with
both the GDPR and with the data protection and privacy rules of
Vietnam. Businesses have had difficulties in doing so: