Nowadays many people could be asking why register or
keep their trademarks in Venezuela in the middle of the undeniable
difficulties the country is going through
It is not a secret for anybody that economic crises are cyclic
and even more so when they happen in countries with immense human
and natural resources. To this we must add that Venezuela counts on
a market which never stops demanding quality goods and services,
something which does not occur in any other country in the world
under the same circumstances.
Venezuelans are among the "early adopters" of the
world. When a product is barely leaving factories in large
production centers, it is possible to see it almost immediately in
the hands of a Venezuelan. It is for this reason that instead of
asking the question in the headline of this article, trademark
owners should, to the contrary, be asking: Should I allow a third
party to get hold of my trademark in Venezuela? Of course, the
answer to this question is:
