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ARTICLE · 07 SEPTEMBER 2023

What's In A Label? FCC Begins Rulemaking Procedure For Cybersecurity Labeling On IoT Devices

Global Advertising Lawyers Alliance (GALA)
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Cybersecurity and data protection is front and center on the Federal Communications Commission's (FCC) agenda. The latest manifestation of this is the FCC's issuance...

United StatesTechnology
Laura A. Stefani (Venable LLP)
Laura A. Stefani (Venable LLP)
Michael A. Munoz (Venable LLP)
Michael A. Munoz (Venable LLP)
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Cybersecurity and data protection is front and center on the Federal Communications Commission's (FCC) agenda. The latest manifestation of this is the FCC's issuance of a Notice of Proposed Rulemaking (NPRM) on August 25, 2023, which seeks comments on a proposed voluntary cybersecurity labeling program for Internet of Things (IoT) devices or products.

Companies that volunteer to join the proposed program would have their qualifying products bear a new "U.S. Cyber Trust Mark," which the agency believes would help consumers identify trustworthy products and make informed purchasing decisions, incentivizing better cybersecurity standards. There are a couple of aspects of the NPRM that are worth highlighting.

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