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ARTICLE · 16 MAY 2024

Utah Enacts AI-Focused Consumer Protection Bill

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On March 13, 2024, Utah Governor Spencer Cox signed into law the Utah Artificial Intelligence Policy Act ("UAIPA"), which took effect May 1, 2024.

United StatesTechnology
Scott F. Young
Scott F. Young
Jordan C. Hilton
Jordan C. Hilton
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On March 13, 2024, Utah Governor Spencer Cox signed into law the Utah Artificial Intelligence Policy Act ("UAIPA"), which took effect May 1, 2024. The bill imposes disclosure requirements on entities using generative artificial intelligence ("AI") tools with their customers, limits an entity's ability to blame generative AI for statements that violate consumer protection laws, and creates the Office of Artificial Intelligence Policy to administer a state AI program. The UAIPA's disclosure requirements are not particularly novel, as some existing state chatbot laws require similar disclosures.1 However, companies should be mindful of Utah's new requirements as they develop their AI governance programs.

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