NFT App Permitted To Return To The Apple IOS Store

As our readership knows, NFTs are unique and often one-of-a-kind digital files, such as images or short videos, that use blockchain technology to establish publicly, verifiable proof of ownership. What you might not know is that Apple Inc. ("Apple") bars NFT apps that sell and trade NFTs from its iOS platform. In an attempt to creativity comply with this rule, the NFT app, "Sticky," permitted the creation and sale of digital collectibles (calling them "NFTs") through iOS, but did not permit them to be minted to a public blockchain.

Apple eventually removed the Sticky NFT App from its app store for allegedly misleading consumers by use of the word "NFT" to describe its digital collectibles that were missing the publicly-verifiable ownership element required to be true NFTs. Please note that claims are considered "misleading," according to the Federal Trade Commission Act, if they imply something that is untrue (e.g., the nature of a product) or leave out relevant