Unlocking Loyalty: Retailer Loyalty Is The New Customer Loyalty

With back-to-school (BTS) in full swing, shoppers are navigating pressing economic challenges like inflation and financial uncertainty, they increasingly seek convenient and cost-saving solutions. Almost all BTS shoppers (94%) report sales and discounts as important purchase drivers, and online shopping continues to be a vital aspect of the customer journey. While it might be too late for you to activate against this BTS season, it is not too late to apply some of these learnings to Holiday and next year's BTS.

While divergent consumer sentiment about the economy and personal finances creates distinct customer groups, i.e., those optimistic about the economy with improved personal financial positioning, and the penny-pinchers trying to make ends meet turning to discount and resale, the takeaway is that everyone likes to save money. As retailers look to position themselves within the competitive back-to-school season, one question is top of mind – how do they