Internet surveys are not only growing in popularity in the
market research industry, but in the legal industry as well.
However, Internet surveys face several challenges. For instance,
because there is no comprehensive list of the 71 percent of
Americans who have Internet access at home, researchers must
somehow find an alternate means of constructing sampling frames, or
lists of individuals to sample for a given survey, for their
studies. The most common solution to this problem is using an
"online panel" of respondents that a research company has
recruited. A potential issue stemming from the use of online panels
is "frequent survey responders" (FSRs) who belong to
online panels. As the name suggests, these are respondents who take
more surveys, on average, than does the average online panel
member.
