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ARTICLE · 06 DECEMBER 2016

Beers In The Backcountry.

Readers of National Geographic Magazine were treated this month to an interesting article titled Unplugging the Selfie Generation, about the challenges and rewards of getting young people...

United StatesStrategy

Readers of National Geographic Magazine were treated this month to an interesting article titled Unplugging the Selfie Generation, about the challenges and rewards of getting young people into our National Parks – what does "back to nature" mean to a generation reportedly more interested in technology than in backcountry hikes.  Upslope Brewing Co., as the name implies a craft brewery based in Boulder, Colorado, may have stumbled (pun intended) on one way to lure people to the wilds – throw a beer party!  As reported in the Denver Post, Upslope Brewing drew about 2,000 thirsty hikers to a backcountry hut near Leadville where it hosted its second annual "backcountry tap room."   The line for a free beer at the privately owned Vance's Cabin stretched half a mile over White River National Forest trails and the crowd, mostly younger visitors, cheerfully waited for an hour sipping beer and generally having a great time (dogs included of course – this is Colorado!). As

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