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ARTICLE · 28 NOVEMBER 2023

Wisconsin State Assembly Fast Tracks Wisconsin Data Privacy Act

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On November 14, 2023, the Wisconsin State Assembly passed Assembly Bill 466, otherwise known as the Wisconsin Data Privacy Act (WDPA).

United StatesPrivacy
Jennifer J. Hennessy
Jennifer J. Hennessy
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On November 14, 2023, the Wisconsin State Assembly passed Assembly Bill 466, otherwise known as the Wisconsin Data Privacy Act (WDPA). The bill passed on its third reading and was immediately ordered to the Wisconsin State Senate. If passed by the senate and signed by the governor, the WDPA will become effective on January 1, 2025. As written, the WDPA closely mirrors other comprehensive state consumer privacy laws including Virginia, Colorado, and Connecticut, all of which are currently in effect.

Applicability

Subject to the exceptions described below, the WDPA is applicable to all persons that conduct business in Wisconsin or produce products or services that are targeted to Wisconsin residents and that meet either of the following criteria:

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