Will California Voters Move US To Opt-In?

The California ballot measure process permits any California voter to propose a ballot initiative to the state's Attorney General which, if enough signatures are gathered, will then appear on state-wide ballot for approval at the next election.

A draft ballot initiative has been submitted to the California Attorney General that, if added to the ballot and approved by voters, would have a tremendous impact on the way in which business is conducted with respect to data associated with consumers.  Referred to as the  California Personal Privacy Initiative, the proposed ballot measure would add a new article to California's Constitution titled "Right to Privacy in Personally Identifying Information."  The new article would make all personally identifiable information of consumers automatically confidential, and includes a presumption that a person has been harmed if his or her information has been disclosed without his or her authorization.