Why Data Cleanup Fails – Part One: Accountability

In this first edition in our "Why Data Cleanup Fails" insight series, we delve into why data cleanup efforts so often fail, despite organizations' desire to get rid of data they no longer need. This includes the very real, tangible and increasingly significant regulatory and legal drivers (e.g., fines) organizations face, and the wider, growing cultural assumptions among customers and employees that organizations are merely the stewards—rather than the owners—of their personal data.

What Are the Main Challenges Preventing Effective Data Cleanup?

Although every organization is distinct, the following five reasons most commonly prevent organizations from effectively implementing data cleanup: