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ARTICLE · 05 JULY 2014

What Your Phone Is Saying About You

Fox Rothschild LLP
Fox Rothschild LLP
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Smartphones have the ability to tell retailers when you’re walking into their stores, what you’re looking at, how much you’re likely to spend and other details you may prefer to keep private.

United StatesPrivacy
Originally Published By Newsmax
Originally Published By Newsmax
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Scott L. Vernick was quoted in the Newsmax article, " What Your Phone Is Saying About You." Full text can be found in the July 2014, issue, but a synopsis is below.

Smartphones have the ability to tell retailers when you're walking into their stores, what you're looking at, how much you're likely to spend and other details you may prefer to keep private.

Your phone may also be telling the government who you call, what you're talking about and where you are.

Many surveillance technology companies that provide retailers with the ability to track shoppers via migration access or MAC code, claim their technologies don't collect any personal identifiable data. This does not stop the retailer from finding methods to uncover the identities of shoppers.

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