What The Tech? State Privacy Laws Present Compliance Challenges For Businesses

This What the Tech? article focuses on the rapid proliferation of state consumer privacy laws and features WBD Privacy and Cybersecurity Team Chair  Tara Cho, WBD IP Transactions and FinTech Teams Leader  Ted Claypoole, and Kathryn Farrara, Associate General Counsel and U.S. Data Protection Officer at Unilever.

The modern era of data privacy changes began in May 2017, when consumer credit report company Equifax was hit with a data breach that  exposed the personal information of approximately 147 million people. In response, states amended data breach laws, new data security laws and the more recent omnibus consumer privacy laws, all while the European Union General Data Protection Regulation (GDPR) became effective in May 2018 and the California Consumer Privacy Act enacted a month later in June 2018.