UPDATE: Governor Signs Utah Consumer Privacy Act

As reported previously on this blog, Utah was poised to become the fourth state to pass a comprehensive consumer privacy law, joining California, Colorado, and Virginia. The Governor of Utah has since signed the bill into law, with an effective date of December 31, 2023. Complying with the Utah Consumer Privacy Act ("UCPA") should be straightforward for those businesses that are already in compliance with the California Consumer Privacy Act ("CCPA"). 

As a recent AdWeek article pointed out, the UCPA is much more business-friendly than the CCPA, as well as the recently enacted Virginia and Colorado privacy laws. The law is only applicable to a narrower subset of businesses meeting certain revenue and data processing thresholds, in contrast to the other state privacy laws that apply to businesses at a certain revenue threshold or  process a certain amount of data each year. For the UCPA, compliance efforts should be much less time-consuming and expensive than